I am Seamly.co

October 16, 2013

For over two years, alongside my {r}evolution apparel co-founder Shannon, I blogged twice a week about the intimate details of startup life.

Our first partnership fight? Check. What I wore for 50 days in a row? Check. Mini-documentaries about day-to-day life? Check… (Yes, that's for real.) For the private person that I am, I shared a lot of myself, my mistakes, my learning. I'm glad I did it. It forced me to explore my beliefs, my values, and my relationship with shopping.  But at times, it felt draining. It felt expected.


So I've been cautious about my writing here at Seamly.co.

I've found myself creating distance -- positioning Seamly.co as more of "a company" and less of "just me." But I am Seamly.co. While I have the help of incredible people, at the end of the day it's me, sitting at my computer trying to figure out how to make this work.


And that distance I've created between us? Well… that's where the good stuff happens. The real stuff.

That's when I realize my iron-on-labels are disintegrating 24 hours before shipping. It's when I excitedly call my mom on launch days, or enlist my friends to thread elastic through dress hems on Friday nights. It's where I cry and kick ass the same time. I want you to be in on that. The world around us says that I am a company and you are a consumer and there is a big gap between. But I am not a company, and you are not a consumer. We are people who care, trying to make better decisions when it comes to our clothes.


There should be no gap.

It's not always pretty and it's certainly never business-like, but that's where the magic of Seamly.co really is. And I'm ready, finally, to start writing about it. As I start to get out from under production duties (more on that later) I'm committing to writing again. And fostering the kind of relationship I want to have with you -- open, transparent, and reciprocal. I'll be posting on the blog a few more times per month, and launching both a feedback survey and the next vote in the coming weeks. If you've been around since the {r}evolution apparel days, you probably know that I'm a scrappy idealist who loves art and dessert. And if you're just getting connected to Seamly.co and myself, well --

I am a young entrepreneur, just trying to make something beautiful, and sustainable, and pay my rent.

If you'd like to receive updates, and aren't already on our sweet mailing list, you can do that here. I hope you do.



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