Our first partnership fight? Check. What I wore for 50 days in a row? Check. Mini-documentaries about day-to-day life? Check… (Yes, that's for real.) For the private person that I am, I shared a lot of myself, my mistakes, my learning. I'm glad I did it. It forced me to explore my beliefs, my values, and my relationship with shopping. But at times, it felt draining. It felt expected.
I've found myself creating distance -- positioning Seamly.co as more of "a company" and less of "just me." But I am Seamly.co. While I have the help of incredible people, at the end of the day it's me, sitting at my computer trying to figure out how to make this work.
That's when I realize my iron-on-labels are disintegrating 24 hours before shipping. It's when I excitedly call my mom on launch days, or enlist my friends to thread elastic through dress hems on Friday nights. It's where I cry and kick ass the same time. I want you to be in on that. The world around us says that I am a company and you are a consumer and there is a big gap between. But I am not a company, and you are not a consumer. We are people who care, trying to make better decisions when it comes to our clothes.
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