Photographing products and packaging new items and spending more time on Instagram than people should, because I want to share it all...
Like a true millenial, I feel a little lonely those weeks, bursting at the seams to tell you what's going to happen next and share every exciting thought that crosses my Seamly.co-obsessed mind. So today, I think I will. I'm working on some boring-as-hell stuff right now that has super exciting implications (!) and I want you to know all about it. 'Cause it's gonna be good for all of us.
This is definitely NOT boring, but it's a long process. I have to mull over the whole picture -- what fabric can I find for this? How will it fit with everything else? Over the last few months, I've really dropped off on the voting aspect. It's so tough to collect votes for colors, because sometimes by the time voting is over, we've realized that that fabric won't work, or those colors are no longer available. It's a tough game! But as things start to shape up, I'll be getting votes out again for fall designs.
Before January, I had a good idea of my costs... but it wasn't incredibly accurate. And I didn't use margins to determine prices. I used the 'ol, "what sounds reasonable?" which is totally ineffective in a real business. So during some quiet weeks, I've been working with my apprentice Lexx to nail down every single thing. And get our pricing accurate. And ensure that Seamly.co can stick around for awhile. From now on, I'll use a margin to figure out prices on goods. Things like leggings and tees will stay the same, but some of the more complicated pieces (the Reversible Raglan and Jenny Dress, for example) will increase by a little bit ($5-$10). I actually feel really good about this -- because it's a true reflection of what's really going on behind-the-scenes and the incredible amount of work that goes into each piece.
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