PRESS RELEASE / (Denver, CO) January 17, 2014 - Sustainable fashion company, Seamly.co, is bridging the knowledge gap between consumers and their clothing. This week, the womenswear brand launched a new crowdsourced design, hand-selected by their online community.
Seamly.co’s shoppers vote on new designs, and follow the winning pieces through sampling, patterning, and production via photos and videos. The company’s goal is to get consumers involved with how their clothes are made, from idea to end product. “Over-consumption and waste plague the fashion industry. If shoppers understand how their clothes are made, they’ll be more likely to consider the environmental and humanitarian consequences of fast fashion and mass-consumption,” says Seamly.co founder, Kristin Glenn.
Seamly.co uses surplus fabric to produce apparel in the United States. “We’re producing apparel in the most sustainable, traceable way we know how -- by using surplus and second-hand fabric sourced from the USA, and producing everything locally. The best part is that we can track each stage of the process and share it with our community.”
Styles are competitively priced, ranging from $34 to $110, and every style is produced in limited quantities based on availability of fabric. “Our fabrics are once-in-a-lifetime buys. We use other companies’ waste and surplus to produce our apparel, so once a fabric is gone, it’s gone.”
Seamly.co produces basics like tees and tanks, and convertible garments that have multiple uses. “Including versatility in our designs just feels right. We’re all about conscientious consumption and sustainability, so anytime we can offer more use out of one garment, we do,” says Glenn, who designs the initial styles for shoppers to vote on. “Our customers always have a fresh take on colors and designs, so the voting process is where the magic really happens.”
Glenn got her start in the fashion industry in 2010, when she Kickstarted a versatile garment called ‘The Versalette,’ and raised over $64K to produce it in America. She quickly learned the ropes of apparel production, visiting textile mills and garment factories for the first time. “Seeing the process up-close gave me an appreciation for my clothing. Before producing my own apparel, I was a fast-fashion shopaholic,” admits Glenn. The Versalette, now produced by Seamly.co, has been featured in The New York Times, Forbes.com, and the Wall Street Journal as a result of that Kickstarter success.
Seamly.co launched in June 2013, and has over 200 regular voters involved in crowdsourcing designs. The company doesn’t create seasonal collections, but instead releases timeless styles as they come off of the production line. Manufacturing updates are shared with voters in real-time, via social media, keeping the community connected to the garments throughout the process.
The newest crowdsourced designs are available today at www.seamly.co, and voting is currently open for the next round of designs. Photos and videos of the production process can be found on the company Facebook page (www.facebook.com/seamly.co), Instagram (www.instagram.com/seamlyco), and blog (www.blog.seamly.co).
Seamly.co uses surplus fabric to produce crowdsourced designs, right here in the USA.